Ashley Kolpak
copy & content. social media. other fun stuff.  

UX Content Strategist | Analyte Health

2016-Present

 

- Lead content writer for various project launches in the healthcare space
- SEO content projects, including full authorship of STDTest.com
- Daily collaboration with UX design team, front end and back end developers, as well as coordinating various projects with a range of stakeholders

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Editor + Content Strategist | June Media
2014-2016

 

- Lead editor and writer collaborating on multiple June Media, LLC properties
- Daily development, analysis and execution of content, SEO and social media strategy
- Team leader for multiple interns - Community manager for Fit and Fab Living, engaging across multiple social channels including Facebook, Twitter, Pinterest and Instagram
- Plan, manage and execute rigorous editorial calendar - Curate and publish multiple content-based newsletters each week, deploy using Campaigner ESP

Editor + Social Media Manager | Field Trip Factory

​2013-2014

 

- Segmented email campaigns to 20 audiences nationwide on a weekly basis to list of 100,000+
- Wrote and edited copy for marketing materials including but not limited to posters, presentations, scripts and press releases - Increased Twitter referral traffic to site by 50%+ year over year
- Increased Pinterest traffic to site by 50%+ year over year
- Project Manager: Giant Eagle Health and Wellness School Giveaway - Increased Field Trip bookings by 40% year over year (during the promotion period)
- Created and presented 30 day content calendar for client approval, focusing on client initiatives and initiatives of National Nutrition Month - Executed Facebook Ad Campaign that in total resulted of over 160,000 impressions in the Columbus, Cleveland and Pittsburgh Areas

Digital Marketing Strategist | Prime Publishing LLC

2012-2013

 

- Facebook promotion with Brownie Brittle resulting in 1k new Facebook fans
- Coordinated catalog of 200+ bloggers for both original and link-out content
- Grew mailing list from 79,000 to 160,000+ in year and a half - Grew Facebook account from 1,000 to 9,000 and doubled referral traffic to site
- Created group Pinterest board with over 90 collaborators with over 10k followers in the first month
- Increased page views from an average of 40k/week to 80k/week year over year